A Melbourne cinema has dropped an advertisement centred around Australia Day after a complaint it was “propaganda”.
The ad, from the National Australia Day Council, had been played before screenings at Carlton’s popular Cinema Nova.
It featured Australians from different backgrounds, including Indigenous Australians, and spoke of the history of European settlement.
The ad concluded with: “We’re all part of the story.”
However, one complaint on Twitter has seen Cinema Nova scrap the ad.
A social media user tagged Cinema Nova in a Tweet and said the ad made her “uncomfortable”.
“I love coming to your cinema to switch off and watch a good film at a great venue.
“However, we were made uncomfortable by the Australia Day ads that you have screening.
“This is highly inappropriate for mob to have to pay to sit through. I hope you reconsider.”
The cinema responded in less than an hour to announce it would no longer show the ad.
“Our pre-film adverts are prepared by a 3rd party and provided to us for screening and, given reduced in-office hours presently, may not have been vetted with our usual care,” the cinema said.
“We would never intentionally make our valued customers feel uncomfortable, so we will remove the associated propaganda from further sessions.
“We hope to welcome you back soon.”
The decision to stop showing the advertisement was met with general approval.
“Two possible outcomes and you chose correctly,” one person said.
Another wrote: “Thanks for the excellent response. I hope that business picks up and we are all back to normal soon.”
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