Adidas and Beyoncé introduced the first adidas x IVY PARK collection, which goes on sale in stores and online on Jan. 18, 2020.
“It is a dream come true to re-launch IVY PARK as the sole owner,” said Beyoncé in a press release. “My team has worked hard with the adidas team in bringing my vision to life for this first collection and I am grateful and proud. From the accessories to the clothes and footwear, I wanted to design and re-imagine pieces that serve as favorite armor for anyone who acknowledges the strength in their individual style and lives freely and boldly.”
She added that the adidas x IVY PARK collection “celebrates power, freedom, and individuality for anyone who has the confidence to take chances and live unapologetically.” The clothing gear includes gender-neutral apparel and accessories. Complemented by four footwear styles, adidas x IVY PARK reinterprets iconic adidas classics with statement colors and a fresh design approach.
“Adidas is the creator’s brand and has always championed the creative mindset,” said Torben Schumacher, General Manager adidas Originals and Style. “With Beyoncé we have the shared goal of putting creativity at the forefront of everything we do to go beyond what we’ve done before and create something entirely new. The first adidas x IVY PARK collection unites the vision of Beyoncé with adidas’ expertise and authenticity in sport and innovative design; the undeniable work ethic and steadfast point of view of Beyoncé shows through in every detail within the collection.”
Beyoncé and adidas came together to design clothes that combine fashion and storytelling and champions the values of inclusivity, community, and diversity. The partnership celebrates and acknowledges Beyoncé’s ownership of IVY PARK as one of the first black women to be the sole owner of an athleisure brand.
The collection is available online at adidas.com and in select stores next year. Prices range from $25 for accessories to $250 for outerwear.
The partnership with adidas serves as the basis for the Queen to relaunch Ivy Park, the athleisure company she co-created and is now the sole owner of after buying out Topshop owner and billionaire Phillip Green in November 2018.
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