Founded by Nigerian born beauty executive Sharon Chuter, UOMA Beauty is a black-owned beauty brand made for “all who have been left out”. UOMA (pronounced uh-mah) exists to re-write the rules of inclusivity and diversity.
“I could never understand why we live in an age of prescriptive beauty, a monolithic existence where individuality and uniqueness has been left by the wayside”, Chuter has said.
“This is why UOMA beauty exists. To celebrate uniqueness, to bring people from all ethnicities, gender, and sexual orientations.”
Scrolling through their site, you WILL want to chuck everything into your shopping cart. UOMA carries foundation, concealer, contour sticks, and bronzer in inclusive shade ranges. That’s just in the face category, I haven’t started on lips, eyes and brows yet. Thanks to international shipping, you can purchase UOMA Beauty products online.
This list is by no means exhaustive! Check out Blak Business, Black Pages Australia and The Plugd on Instagram for your digital directories showcasing Black and Aboriginal-owned businesses you can support.
Feature image: Instagram @lvmley @lowannaskincare
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