Fashion runway shows give designers the opportunity to showcase their latest creations to the industry and enthusiasts. Traditionally, they have been grand live events lined with celebrities and industry insiders to get a first look at their new designs. Now one designer has revolutionized the game with her innovative virtual runway show that has set a new standard in how designers showcase their latest works.
Over the weekend, Congolese designer Anifa Mvuemba created a social media firestorm when she gave the world a preview at her latest collection from her fashion brand, Hanifa, on Instagram Live on Friday with a groundbreaking 3D runway presentation. The digital models walked down the invisible runway showcasing the designer’s creations from the Pink Label Congo collection featuring a series of vibrant colored designs on headless, three-dimensional silhouettes.
“With a digital model you’re determining the measurements and what would cause the model to look most realistic,” Anifa continues. “Without real women to draw inspiration from there could be no 3D models to emulate our beautiful skin tones, curves, and walking patterns. For me the biggest challenge is making sure that the beauty we display in real life is well represented on the screen.”
Mvuemba often pays tribute to her home country of Congo through her designs while drawing attention to the social issues such as illegal mining.
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